Work / Web and technical services
Put your expertise to work.
Your best sales asset is the expertise that only comes out on sales calls. We get it on camera, write it in your voice, and post it every week, so prospects trust you before the first call.
Recent work
3 reels we made for web and technical services clients. Tap any one to watch with sound.
SiteCare, with Drew Barton
WordPress support, maintenance, and site optimization. National, B2B.
What we run
A seven posts a week program across LinkedIn and Instagram, written entirely in Drew’s first person voice, with carousels where the format beats video.
Paid amplification
LinkedIn Thought Leader Ads and Meta Ads put budget behind posts that already outperform, instead of spreading spend evenly.
Why it holds
A founder brand only compounds if the voice never slips, so we built a strict voice spec for Drew and held to it across hundreds of scripts.
Classic City Consulting, with Chris LaFay
Web development and digital consulting in Athens and metro Atlanta.
The problem
Chris built a community strategy around free content days for local entrepreneurs, then filmed and edited every video himself. The strategy worked. The workload did not.
What we run
Bulk content shoots, often 10 or more business owners in a single day, with editing and delivery handled on our side. Chris hosts the rooms. We keep the cameras and the edit queue.
What came out of it
More than 50 Atlanta area owners filmed and an estimated 100+ hours of filming and editing taken off Chris’s plate, while the content days kept generating clients and referrals.
Posts become pipeline.
B2B buyers research for weeks. We make sure every post gives them a next step that doesn’t feel like a sales call.
- A prospect comments GUIDE on a carousel or founder point of view post.
- They get the checklist instantly along with an offer for a free audit.
- Ready buyers comment AUDIT and get a consultation booking link.
- Video viewers are retargeted and top posts get paid amplification.
sitecareIllustrative conversation based on the automation we build.
What we film for technical firms
Guardrails built in
- Client data, URLs, and dashboards blurred in every recording
- Accurate claims on security, uptime, and certifications
- Paid partnerships disclosed
- LinkedIn and Meta ad policies followed on boosted posts
Questions founders ask
Attribution is hard to measure.
We agree on leading indicators up front: follower growth, inbound conversations, and profile visits from target accounts.
My voice is too specific to outsource.
We build a voice spec and hold to it. SiteCare runs seven posts a week in Drew’s first person voice.
We already record podcasts and webinars.
Then the raw material arrives every week. Our no filming plan turns it into a steady clip strategy at a lower monthly cost.
How much does it cost?
It depends on how often you post and whether we film. On a short call we’ll recommend one package tied to the goal you name and quote it plainly. No setup fees.
