Work / Health and wellness
Content that moves product, safely.
Wellness content is among the most shared on every platform and the most tightly regulated. We script every post with claim compliance from the first draft, so your content sells without putting the shop at risk.
Recent work
7 reels we made for health and wellness clients. Tap any one to watch with sound.
The Herb Shop on Broad
Herbal wellness and organic market with retail and an online store, on Broad Street in Rome, Georgia.
Where they started
Zero followers. A beloved local shop with deep product knowledge, an aging customer base, and almost no digital presence to reach anyone younger.
What we run
Healthy swap and read the label reels, myth busting, product spotlights, and local sourcing stories across Instagram, TikTok, and Threads, all scripted with FTC compliant language and edited to a versioned spec.
What came out of it
In six months: 576K views, 389K accounts reached, and 12K engagements across 268 posts. One TikTok on cinnamon rolls alone pulled 48K views, and the two grand opening posts pulled 36K and 37K views.
Hear it from Connie.
Connie Power of Owner, Passion 4 Fitness Studio on what it’s like to work with our team, in their own words.
Comments become customers.
A wellness audience researches before it buys. We answer their questions in seconds, in your voice, and hand them a direct path to your store.
- A viewer comments GUIDE on a read the label or healthy swap reel.
- ManyChat sends a free cheat sheet and asks what they’re shopping for.
- Buyers get a direct store link or this week’s offer when they comment SHOCK.
- Orders trace back to the exact video that started them.
herbshoponbroadIllustrative conversation based on the automation we build.
What we film for wellness brands
Compliance built in
- Every script reviewed against FTC health claim guidance
- Structure and function language only, never disease claims
- Written consent before filming any client or member
- Realistic before and after content, with no misleading edits
Questions wellness owners ask
We’re worried about compliance.
So are we. Every script goes through claim review before production. The Herb Shop posts daily without a single post that promises something a product can’t deliver.
Our margins are thin.
Start with fewer posts a week, or a no filming plan where your staff shoots with our scripts. We’ll size it to the goal you name.
We can post this ourselves.
You can post. We run the research, calendar, funnel, and automation that turn posts into orders.
How much does it cost?
It depends on how often you post and whether we film. On a short call we’ll recommend one package tied to the goal you name and quote it plainly. No setup fees.